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How to Attract and Retain Gen X Renters in Everett

Gen X Couple Moving Into a Everett Rental HomeIt’s a well-known fact that the answer for short vacancies is distinguishing your target demographic. There are noticeable differences between generations of renters because of the variances between the eras themselves. To efficiently entice and retain long-term renters in Everett, it is imperative to realize these distinctions.

The generation that comprises nearly 1 out of 3 renter households is Generation X. Generation X, or “Gen X,” is the demographic following the “Baby Boomer” generation. Currently, in their late 30s, 40s, and 50s, Gen X renters are often characterized as active, entrepreneurial, and focused on achieving a work-life balance. Individuals in this generation habitually rent for the reason that they are trying to cut back or recuperate their funds so that they can purchase a home. At the same time, Gen X renters are usually expected to remain in a rental home for lengthier periods.

To take advantage of this trend, there are many approaches that property owners in Everett can practice to entice Gen X renters to single-family rental homes and encourage them to stay long-term. For instance, Gen X individuals were those who were hit the hardest when the Great Recession happened. Many endured the loss of their homes, jobs, and high credit scores. Property owners willing to look past a credit score and consider references from employers, friends, and former landlords are more likely to draw Gen X renters.

Other strategies property owners can use to adjust to bring and retain Gen X renters include supporting them as their living conditions change and marketing in the right places. Even though some Gen X residents do end up buying their own home, many will remain to rent for years from a property owner who is willing to upgrade their rental home on a consistent basis and are willing to contribute to a tenant’s satisfaction and encourage them to stay longer.

To attract Gen X renters, it’s necessary to sell in the right places. Although Gen Xers are typically happy searching for possible rental homes on social media and sites like Zillow, they will also review for listings on property management websites, community bulletin boards, and classified ad sites like Craigslist. While Gen X renters are often more prepared than younger folks to use more conventional modes of communication – by calling a property manager instead of searching their website, for example – they are also satisfied with and will benefit from a range of marketing platforms.

By employing the right strategies, Gen X tenants can be within reach for any property owner. At Real Property Management Commonwealth, we help owners market to quality renters who are seeking a long-term commitment. We are experts at tenant satisfaction and can help property owners plan first to keep their tenants happy and to renew their leases for many years to come. To learn more, contact us or by phone at 617-299-2342 today!

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